Innovative and highly effective marketing strategies made possible by the 14 years of painstaking effort of Bruce and Kristine Harrison to digitize and connect the dots of recorded history. The term was coined by Tom Nocera in 2002 after consulting with the Harrisons in Hawaii about the business applications of their monumental effort to create "the world's most networked resource for researching distant family histories."
In 2009 a number of Ancestral Marketingtools and strategies are ready to implement with the goal of producing new, on-going and previously untapped financial benefits to companies like CKX, Inc., whose unique business model includes on-going marketing of the intellectual property rights of both Elvis Presley and Muhammad Ali.
Some of the many ways Ancestral Marketing strategies can be utilized in business plans for marketing icons:
The important first step is the verification of the hundreds of
surnames that can be confirmed as being those family names
known to have direct ancestral ties to the icon. The icon's
relatives will share those same surnames today.
Obtaining this list involves a computer run of one of
Millisecond Publishing Company's (MPC) proprietary"Family Forest" (TM) software applications. Each list provides a significant new "target market" to be exploited by one or more of the applications outlined below.
This list should be periodically updated because new family surnames are connected to the Family Forest almost every day.
Ancestral Marketing is also a new building block for public relations. The PR plan is next re-structured to specifically include "sticky" viral marketing content for social networking websites. This can be done using appropriate video clips featuring the icon along with newly discovered information about his expanding family, and interesting details from his deep family history, and more.
Ancestral Marketing should be cost effectively introduced to vast audiences via "value added" interactive genealogy modules on movie oriented websites, on DVD's of historic genre films, of concerts, or entertainment programs including some historic sporting events. The entire Family Forest content can now be licensed for inclusion as a module on DVD's of the motion pictures featuring a specific Hollywood icon.
Ancestral Marketing can be carried out with special "family- oriented" events and attention grabbling "family only" promotions - which may include special "family member" discounts on swag, tickets or DVD rentals or downloads. The "Kissing Cousins" soundtrack is the perfect compliment and should be incorporated frequently in the Ancestral Marketing of Elvis. Ancestral Marketing events should include reunions, retreats, group tours, cruises, and group travel to specific world wide locations where known events took place. Examples for CKX's icons Elvis and Muhammad Ali include various locations in Las Vegas, Tupelo, Ocean Springs and Biloxi in Mississippi; New York City (i.e. Ed Sullivan Theatre, Madison Square Garden); Hernando County, FL; Kauai and Oahu, HI; and other locations where Elvis made a movie, staged unique concerts, or where Muhammad Ali once boxed.
Ancestral Marketing also can be implemented to "captive markets" via interactive computer kiosks running the Family Forest's (TM) software. This is also envisioned for the television screens in Elvis theme hotel rooms, and in hotel lobbies as well as in public areas of airports, convention centers, and casinos.
"Ancestral Marketing Strategies for Entertainment Industry Icons"
A broader "Ancestral Travel" component would be designed to provide national and international promotional opportunities for promotion of both icons. Specific locations in Scotland, England, Germany and other of Elvis' ancestral homelands can be targeted through another of the Family Forest's (TM) proprietary applications.
Ancestral Marketing is a trademark of the Ancestral Marketing Institute.
Family Forest is a registered trademark of Millisecond Publishing Company, Inc. Elvis Presley is a registered trademark of Elvis Presley Enterprises, Inc.
